A new campaign to attract the very best talent to the logistics sector is launching next month with the help of industry-wide support.
Part of the Government’s Future of Freight plan, the ‘Generation Logistics’ initiative aims to identify, attract and develop a new and diverse generation of talent to fill vacancies and future-proof the sector.
It’s being coordinated by the Chartered Institute of Logistics and Transport (CILT) and Logistics UK, in partnership with the Department for Transport, which is also working with the industry to secure a more robust supply chain and drive economic growth with a £7m investment for new freight technology.
Backed by £345,000 government funding, the Generation Logistics campaign includes an online hub full of resources, learning materials and job openings to make it easier for people to kickstart their career in the industry, as well as TV and radio adverts which will help to attract candidates.
It’s already gained significant support and sponsorship from a wide range of businesses of all sizes, and Phil Roe, president of Logistics UK, said the work would provide the industry with the capability to attract and retain the skilled and ambitious workforce it needs to develop further.
“After the recognition of our workforce as key workers during the Covid-19 pandemic, it is critical that we protect and enhance our talent pool to keep our sector developing and thriving to support all sectors of the economy,” he elaborated. “Generation Logistics will give us the opportunity to do just that, by attracting and retaining the very best talent from across the country.”
The new campaign was unveiled today (15 June 2022) at an industry launch at Multimodal at the NEC in Birmingham and officially launches to consumers on 26 July 2022.
Transport Secretary Grant Shapps MP welcomed the campaign as he praised the work of the logistics sector: “I have nothing but admiration for those unsung heroes who keep the UK trading, keep food on our shelves and provide our factories, shops, hospitals and schools with the supplies they need. Logistics workers make a substantial difference to our lives, every day.
“However, we have a new challenge facing us as we look to the future of freight. We need to attract a diverse and skilled workforce to play a key part in a new, exciting era transforming an industry at the forefront of innovation and technology. There are thousands of logistics roles available to people from all backgrounds, experience and skills. This campaign will showcase those opportunities in artificial intelligence, advanced robotics, autonomous vehicles and the decarbonisation of the supply chain.”
The campaign will provide a comprehensive web portal, containing careers advice and guidance, features, video content, jobs and news. It will also target a number of key demographic areas.
Logistics UK’s Phil Roe continued: “We often say logistics is the country’s ‘hidden secret’ – Generation Logistics is the campaign which will challenge that perception and bring the sector to the forefront of people’s minds, as a forward-thinking, fast-paced modern industry with much to offer today’s employees, as well as the workforce of tomorrow.”
