Lightfoot and Allianz Insurance are launching a new initiative to reward fleet drivers who improve their performance behind the wheel.
Starting from this month, the ‘Lightfoot Fleet Driver of the Week’ programme will give fleet drivers using Lightfoot to be directly recognised and rewarded. This includes the chance to win a series of great prizes ranging from weekend breaks to spa and supercar days, sponsored by Allianz Insurance Plc. Additional categories and rewards will be introduced over time.
To be eligible for the weekly prize draws, drivers need to achieve their weekly KPIs with Lightfoot, encouraging a higher level of driver efficiency.
The scheme builds on the existing ‘gamification’ strategy used by Lightfoot, with fleet customers already competing for best-driving status in Lightfoot’s national weekly leagues.
Mark Roberts, MD of Lightfoot, explained: “Lightfoot helps fleets save up to 20% on fuel and emissions while cutting accidents by as much as 60%. This is all thanks to the hard work of their drivers. Now we want to recognise and reward those doing their job brilliantly. We see Lightfoot as the ‘driver champion’ and our belief is that great driving deserves to be rewarded. That’s why we are proud to be partnering with Allianz Insurance Plc to launch ‘Lightfoot Fleet Driver of the Week’.”
