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New Lightfoot service to recognise and reward better driving

Lightfoot is adding a new, optional ‘Driver Perks’ service for its driver behaviour technology to provide additional incentives to reward better drivers.

New Lightfoot service to recognise and reward better driving
New Lightfoot service to recognise and reward better driving

The Driver Perks package gives drivers achieving Lightfoot’s ‘Elite Driver’ standard access to a whole bundle of benefits including entering prize competitions, free coffees at service stations, and discounts on their personal car insurance at home.

Prizes include supercar track days, meeting and racing against F1 world champion, Nigel Mansell and a year’s supply of pies.

Whilst the dash-mounted device will continue to provide the driver with the real-time visual and verbal feedback, the benefits and rewards will be accessed via the drivers’ own Lightfoot app and the Lightfoot online dashboard. The app and dashboard will also allow them to do things like track their scores and setup their own leagues with colleagues and friends.

Lightfoot will manage the entire Driver Perks service on behalf of its customers, including the engagement with drivers, the delivery of prizes, and the organisation of discounts and special deals.

Mark Roberts, Lightfoot’s managing director, said: “Our Driver Perks service, alongside Lightfoot’s unique in-cab driver-coaching technology, makes it easy to measure, recognise and reward better driving, which in turn saves companies money, lowers their environmental impact and reduces risk.

“It’s a simple idea but it takes a lot of effort to deliver it successfully. That’s why we are organising all the administration for customers – so drivers can be fully engaged, recognised and rewarded without the process becoming a drain on management time.”

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Written by Natalie Middleton

Natalie has worked as a fleet journalist for nearly 20 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day.

Natalie edits all the Fleet World websites and newsletters, and loves to hear about any latest industry news.

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