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New MySafeDrive telematics system to offer rewards & incentives for drivers

Previewed at the recent CV Show by fleet management specialist eDrive Group, the MySafeDrive system is said to be the first of its kind to deliver measurable cost savings and safety improvements to vehicle fleets by empowering and incentivising drivers directly working with a range of approved partners. The firm also says the product is expected to have the support of many motoring bodies, with announcements on the way.

Mervyn O’Callaghan, managing director at eDrive Group, said: ‘We are very excited about the new product that we believe will shake up the on-board telematics market and have a dramatic impact on improving driver behaviour.  MySafeDrive actively encourages drivers to operate their vehicles safely and economically through empowerment rather than enforcement. Unlike other systems, each driver will have direct access to their own statistics and data via a personal on-line dashboard, so they can see exactly how well they are driving, without feeling that ‘big brother’ is watching over their shoulder.

‘We believe that MySafeDrive will enhance the pride and professionalism of drivers and also put the fun back into driving, as in-built features such as personalised scoring will challenge themselves and others on how well they can drive the vehicle, from safety through to sustainability.’

The product is intended to enable fleet managers to:

  • Obtain comprehensive statistics and reports on their fleet
  • Empower drivers to take more responsibility of their vehicles and its operation
  • Save money on servicing costs
  • Reduce general wear tear on tyres, brakes and other consumables items
  • Reduce fuel bills
  • Generate rewards for drivers in terms of offers with a wide range of approved partners eg garages, restaurants etc.
  • Lower third-party liability.

O’Callaghan concluded: ‘We believe that MySafeDrive will turn the existing telematics market on its head, as it offers fleet managers the best of all worlds. MySafeDrive is a low cost alternative to existing products, that also offers rewards and incentives for drivers, will be welcomed by trade unions and offers greater control, safety and improved maintenance for fleet operators. With MySafeDrive everybody wins.'

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Written by Natalie Middleton

Natalie has worked as a fleet journalist for 16 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day. As Business Editor, Natalie ensures the group websites and newsletters are updated with the latest news.

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