Volkswagen Commercial Vehicles has launched new iPad sales aid for its Van Centre network, intended to improve the customer experience and streamline the van selection and purchase process.
Designed for all size businesses, from SMEs using a single vehicle to operators running thousands of vans, the tool can be used in a showroom, or taken, as a ‘showroom in the hand’ to a customer’s premises for a meeting.
Highlights include a simple and intuitive ‘smart questions’ function which analyses the customer’s business needs, and, taking into account requirements for payload, dimensions, crew carrying capacity, economy and equipment, makes recommendations of suitable vehicles.
‘Know it now’ helps customers and sales staff quickly access key information, saving the need for multiple brochures and data sources; while a one-click email function enables all the information discussed during a meeting to be sent straight to the customer’s inbox for further review or reference.
The tool is being introduced following a three-month pilot across 20 Volkswagen Van Centres and will be rolled out to the entire network of 72 centres by the end of the year.
Kirsten Stagg, head of marketing at Volkswagen Commercial Vehicles, commented: “Our new iPad sales aid is the next step in the journey towards the digital showroom of the future and is another example of how we are continuing to put our ‘Working With You’ strategy into action. As a brand we continue to look at introducing new and innovative products and services to help deliver the very best levels of service throughout the sales and aftersales processes.”
