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Northgate announces extensive London expansion for 2014

The company’s expansion within the London area has already commenced, with the opening of two new sites in the final quarter of FY13 and the launch of six to eight new depots is planned over the next 12 months.

The new openings in Luton and Brent Cross coupled with those planned to launch over the next 12 months form the initial stages of a wider UK-based branch expansion plan which will add up to 20 new depots to the company’s existing network over the next four years

New sites will take three years to reach maturity and, at this point, will operate a fleet of approximately 500 vehicles per site

Financially, new sites are estimated to break even in their first year with overall return on capital employed exceeding current levels.

After recording growth in the number of regional customers across the country in FY13, Northgate is hoping its new London sites experience the success of its Irish operation which is currently performing at a growth rate of 20% per annum.

Bob Contreras, CEO of Northgate Vehicle Hire (pictured), commented: ‘Over the last six months we’ve launched new depots in Luton, Brent Cross and Huddersfield, and all to great effect. Our focus will now shift to the London market due to the demand for flexible hire in the capital. Each new site will have an initial set up cost of £0.2m, covering property, personnel and marketing costs. If the new sites perform in line with our expectations, they should break even in year one and by year three have a ROCE in excess of 16%.’

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Written by Natalie Middleton

Natalie has worked as a fleet journalist for over 20 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day.

Natalie edits all the Fleet World websites and newsletters, and loves to hear about any latest industry news.

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