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Northgate drives customer experience with new Moxie Concierge service

Northgate has deployed Moxie Concierge technology across its websites to help guide customers through the online vehicle hiring process.

Northgate says the Moxie Concierge technology is already helping to drive customer conversion rates

The technology enables Northgate to provide customers with visual information to proactively guide them through the vehicle hiring process, helping to save time and ensure they select the best product and service.

According to the firm, the first 30 days following the implementation of Moxie Concierge saw three-percentage point uplift in Northgate’s online conversion rate.

Neil McCrossan, sales and marketing director at Northgate, said: “Moxie Concierge’s contextual guidance technology allows us to engage more customers with the information they need. Customers have more choice on when they want to speak with us or engage on line. This increases the availability of our sales agents to assist customers with complex interactions.”

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Written by Natalie Middleton

Natalie has worked as a fleet journalist for over 20 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day.

Natalie edits all the Fleet World websites and newsletters, and loves to hear about any latest industry news.

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