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On-vehicle advertising brings extra revenue for Shift gig economy drivers

Delivery, removals and transport marketplace Shift has teamed up with AdTech company Adverttu to offer its drivers the chance to earn more money through on-vehicle advertising.

Shift’s gig economy drivers could earn an extra £1,000 per year by using Adverttu’s on-vehicle advertising

Shift has over 500 gig economy drivers working for it and the partnership with Adverttu could enable drivers to earn up to £1,000 per year in extra passive income with Adverttu’s AdFleet solution. This selects optimal journey profiles, measures impressions generated and processes consumer job enquiries stimulated by each Shift driver’s on-van promotional livery wrap.

Andrew Maddox, UK general manager at Shift, said: “With Adverttu, we can now guarantee additional passive income for anyone matching a specific driving profile. Shifters are our lifeblood and rewarding them with more income, cool perks and ways to lower vehicle running costs, all with minimal fuss, helps attract new drivers, motivates existing Shifters and strengthens our market position.”

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Written by Natalie Middleton

Natalie has worked as a fleet journalist for 16 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day. As Business Editor, Natalie ensures the group websites and newsletters are updated with the latest news.

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