Delivery, removals and transport marketplace Shift has teamed up with AdTech company Adverttu to offer its drivers the chance to earn more money through on-vehicle advertising.
Shift has over 500 gig economy drivers working for it and the partnership with Adverttu could enable drivers to earn up to £1,000 per year in extra passive income with Adverttu’s AdFleet solution. This selects optimal journey profiles, measures impressions generated and processes consumer job enquiries stimulated by each Shift driver’s on-van promotional livery wrap.
Andrew Maddox, UK general manager at Shift, said: “With Adverttu, we can now guarantee additional passive income for anyone matching a specific driving profile. Shifters are our lifeblood and rewarding them with more income, cool perks and ways to lower vehicle running costs, all with minimal fuss, helps attract new drivers, motivates existing Shifters and strengthens our market position.”