Oxa is taking a lead role in the Sunderland Advanced Mobility Shuttle (SAMS) project as its new autonomy provider.
The autonomous vehicle software company, headquartered in Oxfordshire, will deliver an autonomous Ford E-Transit shuttle, bringing the scheme to life.
Set to run during the first quarter of this year, the project aims to demonstrate the potential of autonomous passenger vehicles to better connect communities to key destinations within the city, while also reducing environmental impact.
The project is a vital part of Sunderland’s ongoing smart city journey, using leading-edge technology to create greener, more efficient transport solutions.
Councillor Michael Mordey, leader of Sunderland City Council, said: “The SAMS project marks a significant milestone in Sunderland’s smart city journey, and we are thrilled to welcome Oxa on board.
“This initiative is not just about testing new technology; it’s about improving the quality of life for our residents by offering efficient, sustainable transport options. Oxa’s expertise in autonomous vehicle technology is integral to our shared vision of creating a forward-thinking, sustainable transport system for the people of Sunderland.”
Oxa is experienced in providing autonomous vehicle solutions across a range of sectors, including shared passenger transportation and industrial logistics. The company’s self-driving software platform and services enable businesses to benefit from autonomy today, enhancing safety, efficiency and sustainability.
Gavin Jackson, CEO at Oxa, said: “We’re taking an innovative approach to bringing autonomy to customers and communities today, and are excited to be getting started in Sunderland.
“The project will demonstrate the potential of autonomous vehicles to create safe, efficient and sustainable transport solutions. We look forward to working closely with the council and partners to make this vision a reality.”
The SAMS project is led by Sunderland City Council and a consortium of six other public and private partners, and backed by the Centre for Connected & Autonomous Vehicles (CCAV) and Innovate UK, supported by Zenzic.
