Commercial vehicle rental and fleet management firm Prohire has appointed Susan Shardlow as chief financial officer (CFO).
Shardlow, who has been interim CFO at Prohire since December 2023, brings 30 years’ experience working for both corporate and private equity-backed organisation. A qualified accountant, she has a broad background leading traditional finance functions and transformational projects, particularly in companies providing asset rental and leasing solutions in the construction, utilities and recycling systems sectors.
In her new role, Shardlow will play a key role in Prohire’s growth strategy, including its Progreen sustainable vehicle hire and alternative fuels division launched in 2021.
Shardlow commented: “Prohire is a growing business with an exciting future, and I’m delighted to join the team on a permanent basis. Prohire puts the customer at the heart of everything it does and is committed to continuous improvement, a culture which is proudly supported by the finance function.
“I applaud Prohire’s commitment to sustainability for its customers as well as within its own business through its ESG strategy. I’m looking forward to helping Prohire, and its EV and alternative fuels division Progreen, continue to scale through a structured approach which adds value to every area of the business.”
Progreen supports customers’ net zero ambitions via the deployment of zero-emission vehicle technology. By the end of March 2024, 26% of new vehicles deployed by Prohire featured an alternative technology.
Jay Edwards, managing director at Prohire, said: “Susan brings a wealth of experience and knowledge to Prohire, particularly financial and operational expertise gained at private equity-backed companies with ambitious growth objectives. I’m delighted that she has become a permanent member of the team as we continue in our mission to lead the charge in sustainable vehicle hire.”
