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Rabbits Vehicle Hire announces death of managing director

Reading-based Rabbits Vehicle Hire has paid tribute to managing director Steve Dore after his sudden death this week.

Dore was part of the Rabbits team for more than 20 years, alongside his father Graham Dore and chairman Kevin Rapson, who both established the business in 1989.

In a statement, Kevin Rapson said: “It is with profound sadness, that on behalf of Rabbits, I have to announce the sudden death on Wednesday 8 January 2025, of my dear friend and business partner, Rabbits MD, Steve Dore. Our love goes out to his wife Michelle and son, Frankie, at this devastating time.

“Steve was of course so much more than our MD – he was like a son to me and our families have been extremely close for many years. His energy and passion for the business was incredible and I for one, will miss him terribly.”

Kevin Rapson went on: “His leadership, influence and passion for the business, and industry knowledge were all instrumental in growing Rabbits into the success it is today. But he will be remembered for so much more than that.

“The team will remember him for the care he always showed everyone he met, his trademark smile and sense of humour.

“I would like to thank in advance, our customers and suppliers for their ongoing support and understanding as we work out the practical day to day operations, but in the meantime myself, George, Kurt and the rest of the team can be contacted in the usual way.”

Rapson also expressed his gratitude to everyone at the Royal Berkshire Hospital and for the care given to Dore and his family.

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Written by Natalie Middleton

Natalie has worked as a fleet journalist for over 20 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day.

Natalie edits all the Fleet World websites and newsletters, and loves to hear about any latest industry news.

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