The month-long campaign will encourage motorists to carry out regular #SafeTyreChecks, with the association saying that this is all too often overlooked by a substantial proportion of drivers.
In fact, TyreSafe surveys have revealed one in five drivers have never checked their tyres, and nearly 10 million dangerous and illegal tyres are likely to be driven on Britain’s roads in 2015.
"TyreSafe’s research shows there is still a lot of work to be done in changing motorists’ attitudes to tyre safety," said Stuart Jackson, chairman, TyreSafe. "This year, our campaign will ask the direct question ‘How often do you do it?’ and encourage drivers to be able to honestly answer ‘at least once a month and before long journeys’.
“While TyreSafe is the driving force behind the campaign, a crucial part of Tyre Safety Month’s success is the support we receive from our members and supporters. The free resources we’ve made available today offer them a range of tools to help raise awareness of the basic checks which will reduce the number of tyre-related incidents on our roads.”
The range of campaign materials available to supporters include leaflets, posters, as well as digital assets such as an animation and video highlighting the results of TyreSafe’s tread depth survey. A quick guide to all the resources is available in the form of a ‘toolkit’.
The dedicated Tyre Safety Month microsite offers further resources including a series of case studies from previous campaigns, providing a library of useful ideas to inspire supporter activities and significantly boost the campaign's reach and effectiveness.
To register for your tyre safety month campaign materials, visit TyreSafe.org or call 01787 226995.
