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RHCV rebrands to reflect growth

Independent Renault trucks distributor RH Commercial Vehicles (RHCV) has unveiled a new brand image, intended to better reflect the company’s growth within the transport sector. 

RHCV managing director Nigel Baxter said the new look better reflects the business and its growth plans

The new logo and corporate identity is currently being rolled out across the operation’s five sites and its fleet of 200 truck rental vehicles. The firm is also updating its corporate workwear and signage and introducing a brand-new website.

The previous branding dates back to when RHCV was part of the freight and logistics group, RH Freight. Following a management buyout in 2012, RHCV has expanded across the East Midlands and broadened its offer with Isuzu. It now has five sites across the East Midlands and a team of 140.

RHCV managing director Nigel Baxter said: “We are a completely different business today from that which was a subsidiary to RH Freight, and it is time for a fresh new look which better reflects our business and our continuing and ambitious growth plans.

“The new logo is an evolution not a revolution and remains sympathetic to our heritage. We have retained the original red but with a look which is now streamlined and more contemporary, it is also vitally important that the new branding also complemented both our partners, Renault Trucks and Isuzu logos.”

The new website, which will be unveiled next month, will also support the brand plans.

Nigel Baxter added: “The new look signals an important step in our progression as a business, including the new website.  In an increasingly digital world, it is vital that we maximise online activity, making customer bookings easier as well as the ability to search for new and used vehicles online, these are just two of the new functions that our new website will offer.

“It’s hugely important that we continue to invest in and develop our business whilst retaining our core values of quality, service and commitment to delivering for our customers.”

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Written by Natalie Middleton

Natalie has worked as a fleet journalist for nearly 20 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day.

Natalie edits all the Fleet World websites and newsletters, and loves to hear about any latest industry news.

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