Rygor Group has embarked on a new era for the company with the unveiling of its new branding and structure.
The group, which includes multi-franchised commercial vehicle dealer Rygor Auto, formerly known as Rygor Commercials and including Mercedes-Benz and Maxus retailers, showcased the changes to the range of services it offers and its investment in its team members at a company managerial conference.
Managing director John Keogh unveiled the group’s four new official divisions: Rygor Auto, Rygor Plant, Rygor Apex and Rygor Service Solutions, which operate from a total of 17 sites across the UK.
Rygor Group says it’s seen carefully managed, sustained growth and expansion since an MBO in November 2022 and continues to invest to ensure its future plans are thoughtful, impactful and most importantly – successful for the business, its team and its customers.
The group comprises a diverse collection of UK automotive businesses, with a primary focus on trucks, vans, coaches, passenger cars, body repairs and coachbuilding. Earlier this year, it launched its Apex Van Solutions business as a brand-new arm of the company, based in Reading.
Keogh said: “This is an extremely exciting time for the future of Rygor Group. We understand the needs of our customers are everchanging and evolving, so it’s important our business doesn’t just keep pace – but proactively enhances what it does, to provide even more customer choice. Our business is built on providing the highest customer service levels and offers a quality, industry-leading provision. This is the Rygor difference.”
Rish Channa, commercial director, added: “This rebrand is so much more than a change of logo but is a mark in the sand for how we move forward as a business, securing our company for years to come and enabling our business to be a Best Workplace. Rygor Group offers customers end-to-end solutions and this rebrand represents that. Our biggest change is no doubt the move from Rygor Commercials, an extremely well-known and reputable name in the commercial vehicle industry, to Rygor Auto, our new trading name. It’s the same team and the same quality service that our customers can rely on, but a new name to reflect a new epoch, a new offering and representing who we are moving forward as we establish more franchises including Mercedes-Benz passenger car aftersales at selected sites.”
