Steve Powell has joined US-based Safe Fleet as managing director of its Durite and Labcraft UK businesses.
Powell will lead both businesses, which are collectively known as Commercial Vehicle Europe (CVE) and form part of the Safe Fleet portfolio of safety solutions. Labcraft is a leading manufacturer of high-performance and energy-efficient LED lighting for the commercial vehicle and emergency services sectors while Durite is a leader in vehicle safety, lighting and electrical parts for the commercial vehicle aftermarket and manufacturers.
“I am delighted to join Safe Fleet and take the helm of both Durite and Labcraft,” said Powell. “Durite and Labcraft are two strong and well-established brands in the European CV market. I look forward to working with the existing management teams to further grow both businesses, continuing to innovate as we serve the safety needs of the UK and European commercial vehicle fleets.”
Powell has significant experience in the commercial vehicle market. He most recently served as vice president of Webasto’s Europe, Middle East and Africa (EMEA) business unit, where he managed over 400 employees across 17 subsidiaries. Prior to this, he held a variety of roles within Webasto, leading the development and execution of sales, marketing and product engineering strategies.
“We are pleased to have Steve on board,” said Michael Schulte, president of Safe Fleet, “With his extensive leadership experience in Europe, Steve is a great asset to further strengthen our position as the leading global supplier of safety solutions for fleet vehicles.”
