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Sascha Kaehne to lead Iveco UK and Ireland

Iveco has appointed Sascha Kaehne to lead the UK and Ireland business after being appointed as business director, and replaces Stuart Webster who helmed the company for the past four years.

Sascha Kaehne is to lead Iveco in the UK & Ireland
Sascha Kaehne is to lead Iveco in the UK & Ireland

Kaehne is relocating to the UK from Iveco’s heavy truck manufacturing plant in Madrid, Spain, where he has been business director for EMEA Heavy Trucks since 2017. Prior to this he was managing director for Iveco Trucks Germany for four years, following a series of senior sales and marketing roles for both the truck and bus business divisions across Europe.

His first role was as a project manager for Fiat Spa in 2002, which he undertook whilst completing an MBA at Heriot-Watt University in Edinburgh, Scotland.

Commenting on his appointment, Kaehne said: “I’m in the enviable position of taking on this new role at a key moment for Iveco, just weeks following the international launch of our New Daily light commercial vehicle, and as we prepare to unveil our new heavy truck range this summer.

“The next few months promise to be very exciting; and I’m looking forward to capitalising on my heavy truck background to maximise all opportunities in this major market.”

Kaehne will be based at Iveco’s UK headquarters in Basildon and replaces Stuart Webster, who has elected to leave the organisation to pursue other interests.

Webster commented: “I’ve enjoyed a wonderful 19-year career within the group, including more than six years as manging director of Iveco Capital and two years as marketing director EMEA for CNH Industrial Financial Services. Having the opportunity to lead Iveco in the UK and Ireland these last four years has been a privilege, and I wish everyone within the brand the very best for the future.”

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Written by Jonathan Musk

Jonathan turned to motoring journalism in 2013 having founded, edited and produced Autovolt - one of the UK's leading electric car publications. He has also written and produced books on both Ferrari and Hispano-Suiza, while working as an international graphic designer for the past 15 years. As the automotive industry moves towards electrification, Jonathan brings a near-unrivalled knowledge of EVs and hybrids to Fleet World Group.

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