Seven Asset Management has entered into a three-year agreement with Bridgestone to enhance the tyre programme across all its business sectors.
The Suffolk-based family business works across logistics, leasing and fleet maintenance services, all of which will be supported by Bridgestone and its extensive tyre services.
Seven said it chose to work with the tyre giant due to the Bridgestone Partner dealer network and the in-depth reporting systems, which will bring a number of benefits to the business and its clients.
Seven Asset Management’s key account manager Greg Shaw said: “We will be able to take our reporting to the next level, moving from a manual way of working to a digital system, provide greater transparency on the condition of each and every tyre.
“We were also reassured by Bridgestone’s commitment to breakdowns and vehicle downtime, which have a huge impact on any fleet business. Many of our customers operate in particularly rural locations away from major cities and towns, but the Bridgestone Partner network has great coverage, tending to vehicles almost immediately, wherever they might be.
“This was a compelling factor during discussions, along with Bridgestone’s ability to communicate in real time with our own maintenance teams.”
Bridgestone will also provide tyre replacement services across Seven’s contract hire division, which includes cars and vans, plus electric vehicles.
Greg Shaw added that the two businesses had a lot in common: “We’re a family business and that family philosophy has never changed over the years. We could sense that Bridgestone shared this ethos and worked to the same principles, despite being one of the biggest tyre manufacturers in the world. This impressed us massively.”
Bridgestone said the prestigious new agreement was the result of its ‘always-on’ fleet management approach.
Bridgestone’s national fleet executive Neil Collison said: “It is a real feather in our cap to be able to work with Seven Asset Management, which is a name synonymous with quality.
“We really immersed ourselves in the DNA of the business during discussions and felt that we could add real value through our products and mobility solutions as a whole, most notably our Bridgestone Partner network and reporting systems.
“We also demonstrated that we are on hand to support them 24 hours a day, seven days a week. We were able to prove that we will not only be a partner for the Seven Asset team, but an extension of their business which will be there for them at all times.”
