Shell has launched a new rewards programme that marks its first loyalty programme available to all fleet types – from cars to vans and HGVs
Dubbed Shell Go+, it replaces the previous Shell Driver’s Club and brings faster access to driver benefits, with members now receiving rewards instantly rather than quarterly via post. It also rewards members for both fuel and non-fuel transactions, and works on a visit-based system rather than the traditional points-based scheme.
Rewards include money off fuel every 10th visit to a Shell site and £3 off every 300 litres when re-filling with Shell V-Power. Members also receive instant rewards on every visit such as 10% off all hot drinks, Shell Helix Motor Oils and the new Jamie Oliver deli by Shell food range.
“This is the first time we have developed a rewards programme for all types of fleets, irrespective of their vehicle: whether that be heavy goods vehicles, large goods vehicles or passenger vehicles. All fleets deliver value and it’s important that our programme reflects this,” said Michael Hominick, UK retail marketing manager, Shell.
“Shell Go+ is built to reward those who are out working hard on the roads every day. Initiatives such as this are important in ensuring that drivers feel refreshed and valued and will ultimately help to increase driver loyalty and retention for fleet businesses,” he added.
Current Shell Drivers’ Club members with a digital account can automatically enrol onto the Shell Go+ programme by simply signing into the Shell App and accepting the new terms and conditions. For those without a digital account, or those who are new to the programme, the Shell App can be downloaded in Google Play or via the App Store and customers can then register to join Shell Go+.