Sixt has expanded its management board to include its new Van and Truck division as it identifies a huge sales potential in this area.
Daniel Marasch has been appointed to the management board for Van & Truck and brings extensive expertise in both international expansion and in setting up sustainable logistics and supply chains as a former board member of the Lidl trading company.
Sixt is ramping up its international growth strategy and is paving the way for substantial and profitable growth in its new Van and Truck division.
The global mobility provider estimates that the commercial vehicle and truck rental market in the USA and Europe alone is worth more than US$10bn (€8.2bn).
Erich Sixt, chairman of the board at Sixt SE: “As one of the world’s most successful mobility providers, we aim to become a market leading player in the European Van & Truck rental business in the long term, while cornering relevant market shares in the USA in the medium term. We are looking forward to working with Daniel Marasch and together we will do our utmost to achieve this goal.
“By establishing the Van & Truck management division, Sixt is creating the necessary entrepreneurial scope to focus on the division’s global expansion – on an equal footing with the successful mobility sector. Sixt is also responding to the increasing importance of the Van & Truck product sector, which has proved to be a stable, strong-selling constant in our mobility portfolio, especially during the Covid-19 crisis.”
Sixt added that it expects a continued rise in demand for commercial vehicles to deliver parcels and is offers a wide selection of brands for hire at short notice from more than 800 Van & Truck stations worldwide.
In addition, SIXT aims to significantly improve the customer experience by seamlessly digitalising the Van & Truck rental business, thanks to its One mobility platform and smart vehicle connectivity via telematics.
Konstantin Sixt, chief sales officer, Sixt SE, continued: “In recent years, the Van & Truck product sector has become the hidden champion of our product portfolio. We identify a huge sales potential in this area – in Germany, and more so in our international markets. By digitalising rental, we aim to improve the user experience for our customers significantly. As we see it, our One mobility platform, the highly digitised processes and our determination to grow are the ideal prerequisites for cornering the relevant market shares.”
Daniel Marasch, new board member for Van & Truck Sixt SE, added: “Sixt’s entrepreneurial dynamism and lively will to grow are a great incentive for me. Van & Truck is set to become a long-term growth driver for our company.”