Automotive giant Stellantis is embarking on a commercial vehicle offensive, supported by its newly launched Pro One umbrella business.
The new van brand groups together all the Stellantis van brands – Citroën, Fiat, Opel, Peugeot, Ram and Vauxhall – and launches ahead of the unveiling of its renewed connected vans next week and the launch of the Ram ProMaster EV in North America this year.
The new branding takes the fight to Ford and GM. According to Stellantis, Pro One will offer the most complete line-up with six brands, five vans, 10 pickup trucks and one micro-mobility offer.
Jean-Philippe Imparato, head of the Stellantis Commercial Vehicles Business Unit, said: “We are launching Pro One to leverage our undeniable commercial vehicles leadership with the concept – six brands, one force – as this business accounts for one-third of Stellantis net revenues.
“As customer expectations grow more complex and diverse, we are here to address each specific need with a dedicated solution. Our mission is to stand side by side with our customers around the world and deliver the products and services that help them thrive.”
The new Pro One strategy will help Stellantis to achieve the Dare Forward 2030 strategic plan targets: doubling of commercial vehicle net revenues by 2030 compared to 2021; a 40% electric vehicle sales mix; and generating €5bn (€4.7bn / £4.1bn) in service revenues.
The umbrella business will combine vans, pickup trucks and micro-mobility options with electrified propulsion systems, a connected converter/upfitter ecosystems, fully connected vehicle technologies, and “a full business partnership mindset to maximise professional customers’ business efficiency, minimise costs and grow profitability”.
Stellantis says it will lead the way in zero-emission offerings with inhouse zero-emission solutions. Its fully renewed van line-up for each brand, which debuts on Monday 23 October, will feature second-generation zero emission powertrains and a “unique” hydrogen solution.
These will also come with new connected service packs, such as preventive maintenance to ensure business continuity and task management and eco-drive coaching to improve efficiency, along with “top-level” autonomous driving assistance systems. The plan is for 100% of new vans and pickup trucks to be connected by the end of 2023.
Stellantis also says it’s developing a new digital converter/upfitter ecosystem with ‘Power Take Off technology’ to reduce lead times and connect customers, dealers, converters and the manufacturer.
In parallel, the product line-up will be revamped in North America with the upcoming electrified van and pickups, including the Ram ProMaster EV and 2025 Ram 1500 REV.
“The renewal of the entire Stellantis van range, based on second-generation electric offers, along with the electrification of four pickups from 2024 onwards, are at the heart of the ‘Pro One’ project based on a 360-degree, customer-centric approach and ambition to reinforce our international leadership in commercial vehicles,” said Xavier Peugeot, senior vice president of Stellantis Commercial Vehicles Business Unit.
