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Sussex motor trade helps Shoreham more than double target at charity auction

The event marks the firm’s fifth annual charity auction for the Sussex-based children’s hospice and saw donated vehicles from Frosts Cars, Yeomans Group, Tates Motor Group, Harwoods Group and H.A. Fox Jaguar Guildford go under the hammer for more than twice their market value.

On more than one occasion, traders and buyers purchased lots, only to donate them back into the auction to maximise funds.

One vehicle donated from Frosts Cars starting bidding at four times its set price, with the trader placing it back on their forecourt.

Shoreham waived all fees for each vehicle donated and pledged an extra £250 for each sale.

The amount generated approached the total funds raised by Shoreham for Chestnut Tree House, since first supporting the Arundel-based hospice in 2010.

Shoreham had been hoping to raise just under £7,000 for Chestnut Tree House at the auction; the amount needed to fund a day of services at Chestnut Tree House. With more than double the targeted amount raised, Shoreham can help to fund two whole days of care.

“We are extremely grateful and touched by the generosity of the motor trade in Sussex and the surrounding areas, not to mention the audience of new and existing buyers, who ensured that it was a fantastic evening,” commented Alex Wright, managing director of Shoreham Vehicle Auctions. “We couldn’t believe the final totals; everyone at Shoreham is ecstatic with the money raised, which will make a real difference to this fantastic and humbling cause.”

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Written by Natalie Middleton

Natalie has worked as a fleet journalist for 16 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day. As Business Editor, Natalie ensures the group websites and newsletters are updated with the latest news.

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