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System Edström appoints new UK sales manager for conversions

James Cosgrove, UK sales manager for conversions at System Edström

His new role will see him head up sales for the company across the UK, leading a team of five area sales managers.

The business said the appointment follows significant growth in sales over the past year, prompting a restructure of the sales team and the creation of a new role of UK sales manager for conversions to build on that success.

As UK sales manager, Cosgrove will be primarily responsible for the growth of the direct conversions side of the business, driving the throughput of fleet conversions at the company’s workshop in Corby, Northamptonshire.

“My priorities are to support the sales team in achieving their goals, focus on continuing to build strong relationships with our lease partners and making a sustained effort to raise our brand position within the industry,” said Cosgrove.

“We have a great product, a trusted brand and, most importantly, a strong team that is customer-focused,” he added. “These are very exciting times for the business as we maintain strong organic growth supported by an ever-expanding professional team and continued owner investment. It’s genuinely great to be a part of the journey!”

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Written by Natalie Middleton

Natalie has worked as a fleet journalist for over 20 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day.

Natalie edits all the Fleet World websites and newsletters, and loves to hear about any latest industry news.

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