Northamptonshire-based van racking supplier Edström of Sweden has officially rebranded as System Edström (UK) Ltd.
The change to the registered company name is effective 1 December 2023 and brings the UK business into line with the company’s global operation, while also providing greater clarity for customers.
The company began operations in the UK in 1987 and used Edström of Sweden Ltd as its registered company name, although it’s widely known as System Edström day to day and uses the shorter name in all its branding.
The change is the latest in a series of alterations the company has made to its UK business since it was rebranded several years ago. It’s also restructured its management organisation and continues to invest in its people to better reflect its core business.
David Sawford, commercial director of System Edström (UK), said: “This change of name demonstrates our commitment to the future in the UK. The previous name has served the company well for many years, but we felt it was time to make a change to reflect how we have modernised over the past few years.”
