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Toyota reveals first approved partners for new converter programme

Firms including CoolKit and Bri-Stor are among the first five approved partners named for the new Toyota Converter programmes.

Toyota Hilux Extra Cab Tipper.

Announced earlier this month, the schemes provide off-the-shelf and bespoke LCV conversions through a national network.

The Toyota Trade Plus programme will provide popular ready-made conversions through the Toyota retailer network, initially covering the Hilux Tipper, refrigerated Proace panel vans and standard racking kits. For bespoke business solutions, Toyota is also launching its Authorised Converter Programme.

Now, at the opening of the CV Show, Toyota has revealed more details of the schemes including the first approved partners, and displayed the first models to be made available under the programme, including a new internal racking system for the Toyota Proace medium-duty van, built and fitted by Bri-stor of Stafford; a Toyota Hilux Extra Cab tipper built by the TGS Group, based in Bristol and a refrigerated Proace prepared by Coolkit Ltd, in Burnley – all supplied through the Trade Plus programme.

Other products include a Cherry picker bed conversion by Cumberland Platforms and a refrigered van conversion thorugh the Cold Consortium.

Gareth Matthews, Toyota’s LCV manager, said: “These programmes have been developed in direct response to customer demand and the regular enquiries we were having about whether we could supply refrigerated vans or tippers for our all-new LCV line-up. What we are seeing today is the continuation of an exciting new LCV strategy that will see more businesses becoming Toyota Authorised Converters, and more types of vehicles being introduced to meet an even wider range of customer requirements.”

Toyota will announce further authorised converters over the coming months to increase its coverage across the country.

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Written by Natalie Middleton

Natalie has worked as a fleet journalist for 16 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day. As Business Editor, Natalie ensures the group websites and newsletters are updated with the latest news.

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