Total Vehicle Solutions (TVS) Group has rebranded as TVS Interfleet in line with its revamped proposition for a rapidly changing market.
TVS Interfleet will consolidate the functions of TVS Group and better enable the brand to future-proof the industry, working alongside the big players for fleet electrification, intelligent controls and lightweighting.
TVS Interfleet is also launching Purpose Bodies – a new bespoke bodywork specialist division. Bringing further support to the company’s commitment to uniting the commercial bodybuilding supply chain, Purpose Bodies’ team of skilled engineers will build lightweight Whole Vehicle Type Approved products that deliver more efficiently, allowing fleets to operate at peak performance.
The rebrand comes alongside a full brand refresh, with a new logo and imagery for TVS Group. The company’s existing brands – Priden, Mcphee, SB Components and Wilcox – will all remain part of the company, now joined by Purpose Bodies.
TVS Group was founded in 2019 to enable growth of specialist manufacturing firms that deliver solutions for the commercial and industrial vehicle industry. Since then, it’s acquired four brands and now generates annual revenues of £70m and employs 400 people over four sites across the UK.
It’s also leading the charge on fleet electrification, collaborating with OEMs to develop lightweight e-tippers and e-mixers, such as the UK’s first electric mixer created in collaboration with Renault.
TVS Interfleet will continue this work and help prepare the commercial vehicle industry for the future through fleet electrification, intelligent controls and lightweighting.
Craig Harris, CEO and chairman of TVS Interfleet, said: “We’re incredibly proud of how far we have come as TVS Group, but as the business continued to grow, it became clear that we needed to articulate our proposition in a different way. This new consolidated brand identity better represents the great work we do across all stages of the bodybuilding industry, and reflects the leading position we are taking in modernisation.
“When it comes to commercial vehicles, the chassis drives the body, but the body drives the business. Our focus has always been enabling our clients to serve their customers best. With this rebrand, as well as the launch of Purpose Bodies, we’re looking forward to continuing to do just that.”
