Tradespeople are more likely to win work from homeowners if they’re driving newer, well-presented vans.
Research conducted by Vanarama, the UK’s leading van leasing company, has revealed that 75% of homeowners are less likely to give a tradesperson a job if their van has clearly seen better days.
The research also found 80% of homeowners said they wouldn’t recommend a tradesperson if their van was old and unpresentable, and almost half (44%) would question both the professionalism and the quality of the work done by someone driving an unpresentable old van.
A further 43% said they would immediately assume a tradesperson’s work is sub-standard, 37% would find themselves wondering how much business a tradesperson gets, and 35% would begin questioning a tradesperson’s reliability even before they opened their mouth, if drivers were using unpresentable vans.
Andy Alderson, CEO and founder at Vanarama, said: “There’s important feedback for tradespeople here: homeowners want a tradesperson to show up, do a good job, and look smart while they’re doing it. The data is clear on what you need to do if you want to land the work – get a new van, sign-write it and keep it looking presentable. If you don’t, there are over 700,000 new vans being driven around by other tradespeople looking to swoop in – and 75% of homeowners will let them if your van isn’t up to scratch.”