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Use vehicle tracking to identify & tackle poor driver behaviour, says RAM Tracking

The firm’s CEO, Chris McClellan said: ‘Driver safety should be the top priority for fleet managers and training is one of the most important elements in ensuring this. Improving driver behaviour not only reduces the risk of accidents on the roads, it can also significantly reduce fuel costs. 

‘The responsibility of implementing driver training is in the hands of fleet managers and tracking identifies problems that need to be fixed. Everyone can get into bad habits, but it is important that company drivers don’t become another casualty statistic.’ 

McClellan said that telematics can provide a valuable insight to driver behaviour, helping to identify any potential problems, which can then be addressed through training. 

Amongst RAM customers who have used tracking to identify and tackle poor driver behaviour, is Lloyd Begley, director at Cargo Motor Factors Ltd, who has already saved £300 per month on fuel costs and said: ‘The best feature of the RAM system has to be the ability to see when how long a vehicle has been idling, the lads no longer leave the vans ticking over during drop-offs, this alone has enabled us to reduce our fuel consumption by 15%.’

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Written by Natalie Middleton

Natalie has worked as a fleet journalist for over 20 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day.

Natalie edits all the Fleet World websites and newsletters, and loves to hear about any latest industry news.

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