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Vehicle colour coating system wins fleet plaudits

A colour coating system designed to bring cost- and time-saving benefits to fleets is finding favour with major fleets.

WrapidCoat is a spray-vinyl application for changing the factory colour of vehicles

Developed by fleet graphics and branding specialist Mediafleet, WrapidCoat is a spray-vinyl application for changing the factory colour of vehicles,  and can, according to the firm, deliver cost savings of up to 40% for a fleet considering wrapping or spraying vans.

It’s also easier to remove at vehicle defleet time; according to managing director Barnaby Smith, it takes around 90 minutes to remove from a Ford Transit Custom compared to three hours for a vinyl wrap.

A number of high-profile fleets have already turned to WrapidCoat for their new vehicles, including UPS.

Chris Crouch, a director of Leicester-based Crouch Logistics, a UPS partner operator, said: “It is crucial that our UPS vehicles display the correct corporate branding and that means a complete colour change to the vehicle arriving from factory. A ‘normal’ re-spray was prohibitive in terms of cost and vehicle wrapping also proved too expensive. Mediafleet provided the solution with its WrapidCoat spray on vinyl solution.

“The vehicles are delivered to the Mediafleet factory where they are given the WrapidCoat treatment. The finish is excellent and certainly as good as a wrap. Our vehicles have a hard life on the road but WrapidCoat is proving incredibly durable in terms of colour stability and resilience.

“We are extremely pleased with the results. We will continue to use WrapidCoat for our UPS vehicles due to the reliability and cost effectiveness of the product and continue to use Mediafleet because of the company’s professional approach and reliability of service.”

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Written by Natalie Middleton

Natalie has worked as a fleet journalist for 16 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day. As Business Editor, Natalie ensures the group websites and newsletters are updated with the latest news.

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