Vertellus, the OEM-backed full-service commercial vehicle contract hire company, has strengthened its leadership team as it accelerates its mission to disrupt the sector.
The expanded Vertellus team now includes Nick Parker as business development director and Rhian Burrell as head of marketing, joining Ian Seager, sales and business development director, and Nigel Baxter, managing director.
With decades of combined experience in the commercial vehicle industry, the enhanced team is poised to drive the firm’s ‘contract hire with a difference’ approach.
Backed by Renault Trucks and its dealer network, Vertellus is on a mission to streamline full-service contract hire for diesel and electric commercial vehicles, “eliminating the middlemen, reducing costs and maximising efficiency”.
With a shareholder structure that includes dealer ownership, Vertellus offers access to 3,500 trucks on contract hire across the UK.
Nick Parker brings almost 20 years of commercial vehicle industry experience to his role as business development director. With a background that includes roles at leading firms such as Hexagon Leasing, NRG Riverside and Ryder, Parker is now focused on driving business growth through sustainable lease and contract hire at Vertellus, optimising service delivery and ensuring customer satisfaction.
Parker commented: “My success in this area is largely due to my ability to build trusted relationships with key stakeholders where I can successfully differentiate myself and Vertellus from the competition.”
Rhian Burrell joins as head of marketing, bringing over 14 years of both brand and agency marketing experience, with a particular passion for the automotive sector. Her portfolio includes work with household names such as Renault Trucks, Subaru, Porsche and Daimler Truck. Burrell already has an in-depth understanding of the Vertellus brand, having played a key role in its original creation and launch in 2022 while running her own marketing consultancy.
“Vertellus is a true disruptor in the market, doing things differently and challenging the status quo,” she commented Rhian. “I’m really excited to join Vertellus at such a key stage in its growth. Having been involved in the brand’s creation from the very beginning, I feel a real connection to its journey and a vested interest in seeing it evolve and succeed. My focus is on using strategic marketing to bring everything together, helping the business grow, creating real commercial impact, and making sure we’re crystal clear on what makes Vertellus different.”
Nigel Baxter, managing director at Vertellus, commented: “Having been involved with Vertellus since its inception, I am incredibly proud of our progress so far. With Nick and Rhian on board, I am confident we will accelerate our growth even further in the months and years ahead.”
