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Vredestein secures latest win under corporate business drive

Heathrow-based CCH Logistics has become the latest fleet to sign up to Apollo Vredestein following the premium tyre brand’s move to drive up its corporate business.

All CCH vehicle tyres are going to be replaced with Vredestein products on a yearly contract.
All CCH vehicle tyres are going to be replaced with Vredestein products on a yearly contract.

CCH is switching its van and minibus fleet over to Vredestein fitments, having previously used other OE and replacement premium brands.

Gavin Jones, CCH’s workshop manager, said: “After trialling Vredestein Comtrac 2 All Season on all our vehicles for almost a year, we were persuaded that they performed better than other top quality tyres, with even wear, impressive longevity, and Vredestein’s two-year accidental damage warranty for extra peace of mind.”

Vredestein’s work to drive its corporate business has seen the firm establish new fleet partnerships through the dealer network while the company’s recent entry into the OE sector through partnerships with Seat, VW and Ford has also strengthened its position.

Vredestein fleet and lease manager Ricky Mitchell said: “To fleet operators, of course cost is always an important factor, and Vredestein is very competitive, but our customers also value the personal approach within our account management.”

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Written by Natalie Middleton

Natalie has worked as a fleet journalist for over 20 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day.

Natalie edits all the Fleet World websites and newsletters, and loves to hear about any latest industry news.

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