Waitrose has partnered with CitySprint spin-off On the Dot to offer two-hour and same-day deliveries as part of a new trial.
The ‘Waitrose Rapid Delivery’ service is being operated in selected London postcodes. Customers can choose up to 20 items from more than 1,500 products at rapid.waitrose.com and opt to receive their shopping within two hours of placing the order or to specify a one-hour time slot on the same day.
There is a £10 minimum spend and a £5 charge will apply for using either service.
Deliveries will be made via On the Dot cargo bikes as well as vans.
The launch of the service follows research carried out for the Waitrose Food Report 2017/18 that found two-thirds of Brits regularly or occasionally visit a supermarket more than once a day. This trend is particularly prevalent among 18-to 24-year olds who are twice as likely to regularly visit a supermarket twice a day as the over-55s.
Richard Ambler, head of business development at Waitrose & Partners, said: “For many, we have moved away from the weekly supermarket visit to give us more fluidity with our busy lives and give us better control against over-buying and waste. Waitrose Rapid Delivery ensures we give our customers even greater flexibility and convenience to get their shopping as and when they want it.”