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Welcome to Yorkshire uses tracking for Grand Départ of the Tour de France

Ctrack Plug & Play, the self-installed tracking device, was fitted to 20 hire vehicles for the duration of the event to provide added real-time visibility and control.

The system connects to the OBD II diagnostic port to capture vital data to monitor vehicles, protect against misuse and ensure they are being driven responsibly.

As the device can be installed in a matter of seconds and easily transferred or removed, it offered the ideal solution for Welcome to Yorkshire, which needed a simple and effective short-term system to monitor the fleet of vans used to help coordinate and support merchandise outlets around the route.

Organisers were able to view live vehicle positions and status online via a web-based user interface, or through a smartphone or tablet using the Mobi2 mobile tracking application. Meanwhile, Welcome to Yorkshire was able to access a comprehensive suite of reports to track vehicle and driver performance as well as configure email and text alerts to warn of any accidents.

Vikki Harris, head of marketing at Welcome to Yorkshire, commented: ‘Our commitment to delivering the grandest Grand Départ meant we needed to effectively manage every aspect of the event. Therefore, we wanted to take advantage of leading technology solutions such as the Ctrack system to have greater visibility and control over our team that was spread across a wide geographic area. Plug & Play provided advanced tracking with quick and simple installation, so ideal for our fleet of short-term rental vehicles.’

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Written by Natalie Middleton

Natalie has worked as a fleet journalist for 16 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day. As Business Editor, Natalie ensures the group websites and newsletters are updated with the latest news.

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