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Universal Tyres to drive safety and cut costs with Mobileye tech

Tyre and autocentre company Universal Tyres has deployed collision avoidance safety technology from Mobileye across its 100-plus fleet to save money as well as dramatically increasing safety standards.

Jeremy Coleman from Mobileye (left) with Andrew Wright from Universal Tyres.

Following an initial pilot, the firm has equipped all vehicles – the majority of which are 3.5-tonne vans from Mercedes and Fiat – with Mobileye’s technology, which automatically warns a driver of an imminent collision with another vehicle, a pedestrian or a cyclist, as well as unintentional lane departure, an unsafe headway time or speeding.

The technology can be retro-fitted to almost any fleet vehicle on the road today and provides visual and aural alerts of danger, giving drivers a dramatically increased chance of avoiding potential collisions.

Following the installation of the technology, Universal Tyres expects to see a return on investment in safety technology after less than one year.

Andrew Wright, Universal Tyres managing director, said: “We work really hard on our driver standards but we had seen an increase in incidents – including rear-end collisions – that, in addition to the direct financial impact, threatened to increase our insurance costs long term. By turning to Mobileye, we’re now going to save money, rather than spend it, as well as dramatically increasing safety standards.

“We are a family business and the safety of our drivers and of those in the communities we serve has always been at the heart of everything we do – so Mobileye fits right in with our ethos as a company.”

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Written by Natalie Middleton

Natalie has worked as a fleet journalist for 16 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day. As Business Editor, Natalie ensures the group websites and newsletters are updated with the latest news.

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