Lowden has significant experience both of the UK market and within Iveco, having joined the company in a fleet development role in 1990. Prior to his move to South Africa he spent five years as customer service director, responsible for parts and service, before which he was dealer network director for a period of four years.
Commenting on his return to the UK, Lowden says: ‘Iveco has identified Northern Europe as a major growth area and my focus will be on developing market share and volume in both the UK and Ireland.
‘We will be putting renewed focus on the heavy truck sector, to take advantage of the impressive fuel returns and great customer feedback we are getting from Stralis at Euro 6. It is also our intention to maintain our market-leading position with Eurocargo.’
Lowden intends to capitalise on Iveco's recent success in winning International Van of the Year 2015 to further establish New Daily in the marketplace. Iveco is also the only manufacturer to have secured both the International Van of the Year and International Truck of the Year titles within the last three years.