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Fresh food distributor drives delivery service with Maxoptra

Arthur David, a Bristol-based fresh product distributor, has dramatically enhanced its customer service and cut costs after implementing Maxoptra route planning and scheduling software.

Maxoptra - Arthur David
Arthur David claims customer service and costs have been cut after implementing Maxoptra software

As a result of deploying the TomTom Telematics integrated software with real-time information, the company has introduced a ‘one-call’ customer care policy that enables frontline staff to advise and inform customers of delivery times at first contact, eliminating multiple contact points along the way.

The route planning solution is also helping support the compay’s ‘leave it with us’ motto that endeavours to ensure the customers get their goods that day no matter what. Using Maxoptra to plan the daily second wave of deliveries has resulted in lower mileage, better driver hours usage and boosted staff morale.

“While the improvements for our drivers, transport planners and customer care staff have had a massive impact on our business, the best results have been evidenced by our customers,” said Daren Hill, operations director at Arthur David. “And, as we all know, if you keep your customers happy, your business will go from strength to strength.”

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Written by Natalie Middleton

Natalie has worked as a fleet journalist for nearly 20 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day.

Natalie edits all the Fleet World websites and newsletters, and loves to hear about any latest industry news.

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