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Iceland enhances home delivery service with Route Monkey

Along with scheduling software, Route Monkey is also supplying all of Iceland’s drivers with accurate digital signature capture technology, via PDA devices with GPS tracking.

Iceland carried out a trial in 12 stores before moving to a larger pilot project. Route Monkey claims to have demonstrated significant savings and efficiency benefits at each stage.

The retailer aims to have the scheduling and PDA technology installed in 300 stores by the end of the summer, with a planned roll-out for its remaining estate in early 2014.

John Mackie, director of Delivered Services (E-Commerce), commented: ‘Using Route Monkey enables us to optimise the use of our fleet and driver resources, while also reducing our fleet mileage and emissions.

‘We conducted extensive trials with Route Monkey and were extremely pleased with the return on investment. Fundamentally, this technology allows us to do more deliveries in fewer cumulative miles,’ he added.

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