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Lightfoot extends driving rewards programme with Frobishers

Driver behaviour technology specialist Lightfoot is extending its rewards programme in partnership with specialist fruit juice and premium juice drink manufacturer Frobishers.

Frobishers will sponsor their own Lightfoot league in which Elite Drivers can compete for prizes

The Lightfoot driver behaviour technology provides audio and visual guidance to recognise smoother driving, backed up by a rewards programme to recognise those drivers who achieve ‘Elite Driver’ status.

The new partnership will see Frobishers – which, like Lightfoot, is based in Exeter – sponsor its own Lightfoot league in which Elite Drivers across the country will have the chance to win one of three crates of cordials and juices every week.

Jessica Waller, brand manager at Frobishers, said: “Partnering with Lightfoot was the perfect way to keep ourselves grounded in Exeter as we continue to grow into new markets.”

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Written by Natalie Middleton

Natalie has worked as a fleet journalist for 16 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day. As Business Editor, Natalie ensures the group websites and newsletters are updated with the latest news.

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