Harris Maxus UK has launched a major challenge against established rivals in the medium van sector by introducing a new ultra-low price point for its Deliver 7 model.

Available in both Euro-6 and fully electric variants, the Deliver 7 line-up is now priced from £19,995, with finance packages starting at the equivalent of £67 per week. The move is a direct attempt to undercut mainstream segment leaders such as the Ford Transit Custom and Vauxhall Vivaro.

The offer targets budget-conscious fleets and sole traders facing rising operational costs.

Harris Maxus UK, the exclusive distributor of Maxus vans across right-hand-drive countries in Europe, said customers should not be forced to choose between cost and specification.

Gary Brown, UK sales director, stated: “The economics of the light commercial vehicle market are changing. Businesses are scrutinising every pound they spend and rightly expect more for their investment than ever before.”

“We’ve answered the call. The Deliver 7 changes expectations of what a medium van should offer at this price point. Customers shouldn’t have to sacrifice technology, comfort, practicality or aftersales support simply to achieve an affordable monthly payment.”

The company said its new pricing structure forces a fundamental rethink of how value is measured in the medium van sector, arguing that the conventional disparity between price and specification no longer reflects customer expectations.

Despite the budget pricing, the Deliver 7 includes several premium standard features. Standard equipment includes air conditioning, a reversing camera, front and rear parking sensors, a 12.3-inch touchscreen infotainment system with Apple CarPlay and Android Auto plus Bluetooth connectivity.

The Deliver 7 also offers a 6.3m3 load volume and is backed by a five-year manufacturer’s warranty.

Brown continued: “When specification, warranty, running costs and weekly affordability are taken into account, the Deliver 7 presents an exceptionally compelling, unmissable, proposition. We believe it establishes a new value benchmark in the sector.”