The Fleet World audience joined a Fleet Management webinar in the spring, with expert speakers from Webfleet and Jaama. By Simon Harris. Fleet management in 2026 is facing
The Fleet World audience joined a Fleet Management webinar in the spring, with expert speakers from Webfleet and Jaama. By Simon Harris.
Fleet management in 2026 is facing a new level of complexity, and a recent Fleet World webinar brought together experts from Jaama and Webfleet to address the challenges head-on. From commercial vehicle compliance to electrification and driver safety, the session – which is available to view here – covered ground that is increasingly relevant to fleets of all sizes.
Webfleet’s James Odell, key account manager, opened by addressing how telematics is helping fleets squeeze more value from existing assets. The focus has shifted from simply tracking vehicles to understanding utilisation in detail – identifying dwell times, analysing where jobs are taking longer than planned and optimising routes dynamically. With 58% of fleet decision-makers in Webfleet’s recent UK Fleet Safety Report citing AI as a key driver of operational improvement, Odell argued that automation is increasingly central to productivity gains.
Kelly Pinner, head of business at Jaama, picked up the compliance thread, explaining how the jump into the 7.5-tonne bracket represents a governance and culture change as much as an operational one.
Jaama’s Key2 platform standardises asset profiles, automates inspection scheduling, ensures digital walkaround checks are completed consistently and provides a single audit trail that fleet operators can demonstrate to regulators. Integration with telematics partners such as Webfleet means data flows into one central view rather than sitting in silos.
On the question of EV transition, Odell was candid about the scale of the challenge. With only 3-4% of LCVs currently electric and the zero emission vehicle mandate requiring 24% of van sales to be zero emission in 2026, rising to 70% within four years, the pressure is building.
Webfleet’s approach is to analyse at least 90 days of telematics data – ideally a full year to capture seasonal variation – to identify which vehicles are genuinely suited to electrification and model worst-case range scenarios before any purchasing decision is made.
Pinner added that whole-life cost visibility remains the critical challenge, with EV TCO still difficult to pin down given variables around energy, tyres, infrastructure and end-of-life values.
Jaama’s platform centralises supply chain data to give fleets benchmarked, real-world cost comparisons rather than estimates, enabling genuinely data-led procurement decisions.
AI camera technology was presented not as surveillance but as driver protection, with Webfleet’s coaching tool Opti-Drive building individual risk profiles and enabling targeted interventions. The combination of in-cab feedback, forward-facing footage and behavioural coaching is, Odell argued, shifting the conversation from punitive monitoring to genuine safety improvement.
Grey fleet emerged as a recurring concern, with poll results showing 80% of attendees have grey fleet in their business but fewer than half applying rigorous checks. Both speakers agreed that culture and clear communication are as important as technology in this space, with Jaama’s platform enabling drivers to self-serve compliance documentation and Webfleet able to ingest OEM data from vehicles without fitted hardware.
The session underlined that the gap between compliance ambition and operational reality remains significant – and that closing it requires data, integration and the right partners.
To watch the session in full, click here.
