ViaVan and Mercedes-Benz Vans has announced the launch of GoSutton, a demand-responsive bus pilot in collaboration with Transport for London (TfL) and operated by Go-Ahead in the borough of Sutton.
The project seeks to improve links to existing public transit and bus networks in the region and to reduce the need for private car usage for trips within Sutton.
Using the GoSutton app, passengers can select their pick-up and drop-off location to book a ride in a fleet of Mercedes-Benz vehicles that seat up to 14 passengers. The system will be powered by Via’s algorithms, which enables multiple customers to share a single vehicle.
The technology directs passengers to a nearby “virtual bus stop” for pick-up and drop-off, then dynamically routes the vehicle in real-time allowing for quick and efficient shared trips without detours or inconvenient fixed routes and schedules.
The service will operate seven days a week from 6.20am until 9.30pm, and rides will be cashless, with the £3.50 fare to be paid using a credit card directly through the GoSutton app. TfL Freedom Pass holders will be entitled to a fare waiver.
The service will be operated by Go-Ahead London, and all GoSutton vehicles are wheelchair accessible. Passengers without a smartphone can book a ride by calling the GoSutton support center or sending a text.
TfL awarded the pilot to ViaVan and Go Ahead following a tender process.