UK e-retailer WorldStores has deployed Maxoptra dynamic delivery route planning software to optimise its nationwide home delivery service.
The firm, a major internet retailer of products for the home and garden, is seeing a growing online customer base and has achieved a reduction in operating costs, improved operational efficiency and boosted its customer service, since implementing the cloud-based Maxoptra Distribution solution.
“We were the first mass market furniture retailer to offer a next day or day of choice, two man, white glove, room of choice delivery service for large items to almost any part of the UK,” commented Dean Youngs, operational development manager at WorldStores. “In order to achieve this and maintain the high levels of service our customers expect we needed our own fleet, we needed control of the delivery process from start to finish, and we needed a dynamic planning solution in order to offer delivery choice to our customers at the point of sale.”
Since the introduction of Maxoptra Distribution, WorldStores has been able to reshape and model its core delivery areas, resulting in reduced costs and improved efficiencies. The company has introduced a number of larger vehicles, with larger capacity, and managed to reduce the overall size of the fleet.
“From day one, Maxoptra has engaged with us to understand the specific requirements of our business and support us in our use of the system and its integration within our operation,” continued Youngs. “Maxoptra has worked closely with us to deliver enhancements, and in turn we have provided feedback to inspire development.”
