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Electrical retailer enhances driver behaviour with Lightfoot

By / 3 months ago / News / No Comments

Specialist electrical retailer Hughes has rolled out driver coaching technology from Lightfoot across its fleet after seeing a dramatic improvement in driver behaviour during trials.

Electrical retailer cuts high-risk driver behaviour by 75%

Electrical retailer cuts high-risk driver behaviour by 75%

The initial pilot of 10 vans and a car run by service director Mark Coleby found the technology reduced high-risk driver behaviour by 75% and led to fuel savings of almost 7%.

As a result, Lightfoot’s system will be installed in the coming weeks across the Hughes fleet of 200 vans and 20 cars and is also set to bring about longer-term benefits including lower vehicle maintenance costs and reduced accident rates.

Commenting on the trial, Coleby said: “As soon as we had the first report we could see the immediate improvement from our drivers. One of our worst drivers transformed overnight and now regularly rates as our second most efficient driver. Importantly, all our drivers bought into the concept of being better, smoother drivers; they like the way the device guides them, putting them in control and they enjoy the competitive aspect of Lightfoot.

“Having calculated the potential fuel savings, it was clear to us that Lightfoot more than paid for itself, even before you take into account reductions in vehicle wear and tear and potential savings in insurance premiums due to reductions in accidents.  Add on top of that the simple reporting system and the fact that Lightfoot offers tracking as well as all the telematics elements of our previous solution, and the decision to install Lightfoot became very simple.”

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Natalie Middleton

Natalie has worked as a fleet journalist for 14 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day. Natalie works across the magazine portfolio and updates the company websites with daily news, interviews and road test content.