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Wessex Water rebrands entire 750-strong van fleet

Wessex Water is undertaking a complete rebranding of its 750-strong light commercial vehicle fleet with the help of fleet livery and branding specialist Mediafleet.

Around 250 vehicles have already been rebranded
Around 250 vehicles have already been rebranded

The deal marks one of the most significant contracts that Mediafleet has won in the last 12 months and will see the firm initially rebrand 350 new vans as they join the fleet via a major replacement programme. The programme will then be carried out on other vehicles as and when they are replaced.

The rebrand covers seven core livery designs highlighting different aspects of the regional water and sewerage business’s work and covers more than 50 different artwork specifications to take account of the range of vehicles, from car-derived vans to panel vans, pick-ups and tippers sourced from seven different manufacturers.

The vehicles have all been partially wrapped in a premium cost material and feature cut graphics and Chapter 8 high visibility safety markings.

Martin Crocker, Wessex Water’s head of fleet, said: “The vehicles are mobile billboards delivering multiple messages about Wessex Water and the services offered. We are delighted with the end result.”

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Written by Natalie Middleton

Natalie has worked as a fleet journalist for 16 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day. As Business Editor, Natalie ensures the group websites and newsletters are updated with the latest news.

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